Global Lifestyle Brand Group

Building global brands through systems.

A dual-engine platform combining design excellence, operational expertise, and global resources to build brands that last.

Complex world,
connected solutions.

Consumer needs, channels, and supply chains are more complex than ever.

Stronger together.

We connect capabilities, data, and resources to create compounding advantages.

Scalable impact.

An ecosystem allows us to build brands that scale faster, smarter, and more sustainably.

Long-term value.

We are here to build iconic brands that stand the test of time.

Our dual engines

Two engines.
One purpose.

Design-led innovation meets operational excellence to build and scale enduring consumer brands.

Learn how we work
SENTISINA

Design & Brand Lab

  • Brand Strategy
  • Product Design
  • User Experience
  • Brand Language
WESTANDEAST

E-commerce & Operations Engine

  • Market Access
  • E-commerce Operations
  • Supply Chain
  • Data & Analytics

Our brands

A portfolio of lifestyle brands built to last.

View all brands
EVOCAMP

Outdoor Living

Bjorn & Schiller

Home & Living

farosun

RV Accessories

pooni

Lunch & Food

Prakticar

Auto Lifestyle

5Brands in portfolio
30+Countries & regions
100M+Consumers reached
2Global engines
1Unified ecosystem

Let's build brands that last.

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